Sweepstakes Success Stories

Panera began in 1987 as St. Louis Bread Company, a humble bakery founded with a sourdough starter from San Francisco. Today, trained bakers fill Panera’s shelves with cookies, bagels, pastries, and a range of freshly-baked breads.

The Challenge:

Panera franchise operators compete with local bakeries, beverage, and fast casual dining establishments to drive repeat traffic to their locations. Sweepstakes offer a way to quickly bring new business through the doors.

iZigg designed a high impact landing page for a giveaway to help a Panera franchise build their contact list and engage new audiences. Their sweepstakes design package included age verification and winner selection.

Monster Energy is a beverage manufacturer and live event sponsor that promotes bands, concert tours, championship sports events, and extreme sports tournaments in the United States and around the world.

The Challenge:

With its intensive calendar of live music and sports events, Monster Energy needed an easy way to rapidly launch live giveaways that attendees could enter either online or at event booths using their mobile phones.

iZigg partnered with Monster Energy to publish a full calendar of sweepstakes pages aligned with their brand image. These promotions allowed event attendees to enter by texting a shortcode, entering a QR code, or visiting a landing page.

The Sutter Home story begins in 1890, when the Trinchero family left NY to pursue their American Dream in California’s wine industry. Today, Sutter Home Winery has introduced more Americans to wine on the table than any other.

The Challenge:

Sutter Home Winery wanted to connect with new audiences leveraging multiple sweepstakes giveaways. Their promotions featured seasonal themes centered on American football, travel, and fundraising for Breast Cancer research.

Because the prizes featured in Sutter Home’s sweepstakes had all-ages appeal, iZigg supported their marketing team’s efforts to verify the ages of entrants through on-page age gateways and winner selection and verification.

In 1988, Gary Fish established a brewpub in Bend, Oregon and named it after the town’s iconic waterway. Today, Deschutes Brewery is still a community gathering place, committed to the the idea that everyone is equal over a beer.

The Challenge:

To align with their sense of community and connection to the beautiful landscape of their home state, Oregon, Deschutes Brewery planned a series of sweepstakes promoting outdoor activities like camping, kayaking, and grilling.

iZigg helped Deschutes design and publish sweepstakes landing pages to promote prize packages from Deschutes and their local partners. These pages included age verification as required for promotions involving alcohol brands.

Golden State Cider’s goal is to highlight beautiful apple flavors and aromas in our ciders without overshadowing with sugar. The cider process starts and ends with 100% fresh-pressed apple juice. No water, no concentrates, and minimal intervention.​

The Challenge:

In addition to apple industry partnerships, Golden State Cider sponsors a variety of California music festivals and events throughout the year. They were looking for a way to promote these partnerships and drive traffic to sponsored events.

The iZigg team helped Golden State Cider launch contest landing pages featured photos of previous festivals to build excitement around ticket giveaways. Entries required age verification to comply with regulations around alcohol-related promotions.

Founded in 2017 in Santa Rosa, California, Seismic Brewing is at the forefront of sustainability in the beer industry. By sourcing their malted grains from within California, they are significantly reducing the carbon footprint of their beers.

The Challenge:

Seismic Brewing is committed to preserving and promoting the community music and cultural events championed by its beer and cider brands. To promote those events, they leverage sweepstakes to get the word out to California residents.

To support their festival and event partners, iZigg created engaging sweepstakes landing pages to promote Seismic Brewing ticket giveaways. These mobile-responsive pages included fun festival graphics, age verification, contest rules, and event details.