Sweepstakes Marketing
Promotion Management
Our marketing team handles all the details of your promotion from creation to prize fulfillment.
Data Coordination
Entrant reporting, communication, data segmentation and analysis are included in all campaigns.
Conversion
34%
Looking for a way to monetize your audience? Contests are the most reliable way to do it. Over a third of sweepstakes entrants convert to customers.
COMMUNICATION
33%
First impressions really matter. About one in three sweepstakes participants opt in to receive future brand communications from contest sponsors.
SOCIAL MEDIA
2x-3x
The average engagement rate on Instagram for contests with prizes over $1000 is 6%, compared to non-contest Instagram engagement rates of 2% to 3%.
MOBILE ENGAGEMENT
8x
As mobile audience share continues to grow, responsive design is paramount. People are 8x more likely to enter on mobile than 10 years ago.
Service Levels
Whether you’re planning a single giveaway or a full year of promotions, Smart Office can help.
60-Day Campaign
One mobile-responsive sweepstakes landing page and management. Takes up to 3-5 days to complete
Starting at
$2,500
Your 60 Day Campaign Includes:
– Landing Page Design
–2 QR Codes for A/B Testing
– Ongoing Reporting
– Entry Screening, Selection
– Age Verification
– $399 Per Additional 30 Days
Campaign + Marketing
Add SMS/MMS marketing and unlimited QR codes. Takes up to 5-7 days for SMS campaign verification.
Starting at
$3,500
Campaign + Post-Campaign Promo:
– Unlimited QR Code Tracking
– Dedicated SMS Long Code: 10DLC
– Campaign SMS Templates
– Post-Contest Data Analysis
– Bulk SMS Plan Required*
* Min. purchase required. Contact for details.
Custom Campaigns
Multiple sweepstakes, contests running longer than 60 days, or clients needing assistance with rules or fulfillment.
Contact Us
A la Carte Sweepstakes Programs:
– Custom Data Capture
– Creative/Graphic Design
– Simultaneous Campaigns
– Sweepstakes Rules Service*
* Consultation to set rules and eligibility for upcoming sweepstakes. Limitations apply, contact for details.
All pricing USD. No renewal necessary at end of contest. Final pricing based on consultation.
Responsive Design
No design team? No problem! Provide your own graphics or contract with our creative team to build beautiful, responsive, and engaging sweepstakes pages.
Landing Pages
Templates and designs that match your brand theme and design aesthetic for use on your website, Facebook, and mobile applications.
Lead Capture Forms
Online entry forms including data capture, custom fields, downloadable data and reports for fulfillment and follow-up marketing.
Impactful Promotions
When it comes to maximizing your sweepstakes impact, it’s important to remember the Three E’s:
Maximize ESPOSURE: Share your contest landing page in print, on your website, and on social media. High visibility across multiple channels improves engagement.
Make it EASY: Make it easy to enter by paring down entry forms to the minimum number of fields.
Keep it ENGAGING: Use bold graphics that clearly indicate your brand and top prizes. Keep text simple so prospects don’t get distracted from your call to action.
Sweepstakes Success Tips
Most brands are in a constant battle for their customers’ attention. You cannot take your audience for granted. Sweepstakes and giveaways are an effective way to create new fans and re-engage with lukewarm contacts.
No Purchase Needed
Maximize your perceived value by offering a sweepstakes entry without a purchase.
Omni-Channel
Let new contacts enter and receive updates across multiple channels to maximize your reach.
Keep It Simple
Make it simple to enter. Gather only the data you need to confirm eligibility and send updates.
Layer Promotions
Pair sweepstakes entry forms with an opt-in to contact entrants with future news and offers.
Leverage User Data
Get detailed entrant data reports that let you scale, adapt, or localize your marketing.
Design Freedom
Let the team at Smart office design your sweepstakes graphics or provide your own.
Social Media
Share your URL on social media! 23% of customers visit brand channels to enter contests.
Managed Alerts
Free up marketing time by letting us manage sweepstakes alerts and notifications.
Influencer Contests.
Over two-thirds (69%) of consumers trust influencers, friends, and family more than brand advertisements when it comes to making purchases. This means influencer partnerships and promotions can really help boost your brand’s appeal.
Influencer sweepstakes should pair informative or entertaining content with a call to action to enter the contest. They should also include a recommendation to share the contest post, page, or call to action in order to boost contest awareness.
Some things to consider for influencer contests:
– Include a link to the Official Rules and entry page
– Encourage fans to share contest-related images
– Respond promptly to comments and questions
Sweepstakes FAQ
Why outsource sweepstakes and contests?
Sweepstakes marketing is never free. Even if your own marketing team assists with customer support, there is a cost in lost productivity. Outsourcing sweepstakes management lets you boost engagement without impacting your marketing team’s busy schedule.
What are some common mistakes people make running sweepstakes?
One of the worst mistakes you can make is not ensuring legal compliance. Failing to follow all applicable laws could land you in hot water. If you don’t know where to start, ask about our sweepstakes compliance services.
What makes a contest successful?
Contests should be designed to entertain your fans, not sell to them. Make it easy to enter your promotion and win prizes. Your sweepstakes or contest entry page should be appealing, with a clear call-to-action (“Enter to Win”) and a link to the promotion’s Official Rules.
Where should I promote sweepstakes?
Sweepstakes promotion requires that you have an established presence on social media and an existing customer database. Figure out where your customers are online, then use that as the primary marketing channel for sweepstakes or contest marketing.
How often should I run a contest?
Sweepstakes marketing should be considered an ongoing program. Running seasonal or monthly contests helps maximize engagement from word-of-mouth marketing. As more people opt in via sweepstakes and contests, you’ll earn loyal new customers.
How do I measure sweepstakes ROI?
Successful sweepstakes marketing can result in increased brand awareness, improved sales, or a boost in social media followers. The key is to establish KPIs for the promotion itself so that you can track customer behavior and see which contests drive interaction.
Want to learn more about Sweepstakes Marketing?
We are here to help you bring your contests to life. Contact us for info or to book a demo.
