ABOUT TEXT TO WIN SWEEPSTAKES

Text to Win sweepstakes are a popular marketing strategy that allows businesses to engage with their audience and create excitement around products or specialty services. However, running a successful Text to Win campaign requires adherence to certain rules and best practices. In this article, we’ll explore the key considerations when setting up a Text to Win sweepstakes.

TOLL-FREE NUMBERS (TFN) VS 10DLC

When planning a Text to Win sweepstakes, it’s essential to understand the differences between TFN (Toll-Free Numbers) and 10DLC (10-Digit Long Code). Let’s dive into the specifics:

1. TFN (Toll-Free Numbers):
   • Text to Win sweepstakes are generally considered ineligible for verification on toll-free numbers. If you’re thinking of running a Text to Win campaign on an existing SMS Marketing account, you may not be able to use an existing number.
   • While toll-free numbers have their advantages, such as being easy to remember, they come with limitations for certain use cases like Text to Win promotions.
2. 10DLC (10-Digit Long Code):
   • On 10DLC, Text to Win sweepstakes are considered “specialty use cases.” This means that they can be certified pending additional approvals.
   • However, keep in mind that approvals for 10DLC campaigns are evaluated on a case-by-case basis. Be prepared for a thorough review process that may take one to two weeks minimum.

APPROVAL PROCESS

Running a Text to Win involves several steps, including obtaining approvals. Here’s what you need to know:

• Case-by-Case Basis:
  • Approvals for Text to Win Sweepstakes are not one-size-fits-all. Each campaign is evaluated individually, considering factors like compliance with regulations and industry standards.
• Higher Rejection Rates:
  • Text to Win Sweepstakes face higher rates of rejection during the approval process. It’s crucial to follow best practices and avoid common pitfalls.
  • Work closely with your account team to address any concerns and increase your chances of approval.

OPT-IN PROCESS

When collecting opt-ins for your text-to-win sweepstakes, follow these guidelines:

• Isolated Opt-Ins:
  • Opt-ins must be isolated to the sweepstakes use-case. In other words, you cannot use the sweepstakes opt-in to collect broader consent for a recurring text marketing campaign.
  • Clearly communicate to participants that their opt-in is specifically for the sweepstakes.
• No Purchase Requirement:
  • Purchases cannot be required as part of the opt-in process. Participants should be able to enter the sweepstakes without making any purchases.

PRIVACY AND LEGAL CONSIDERATIONS

To ensure compliance and protect participants, consider the following:

• Age-Gate:
  • Text to Win Sweepstakes will likely require a robust age-gate before the text opt-in. This ensures that participants meet the minimum age requirement for eligibility.
  • Implement age verification mechanisms to prevent underage participation.
• Privacy Policy:
  • The Terms of Use (ToU) language and Privacy Policy must be transparent. Participants should know how their personal information will be used.
  • Avoid indicating that personal information collected for the sweepstakes will be shared with any third parties.

STILL HAVE QUESTIONS?

Running a successful text-to-win sweepstakes involves careful planning, adherence to rules, and clear communication with participants. By following these guidelines, you can create an engaging and compliant campaign that resonates with your audience. And check out our other articles for more advice on specific industries and use cases.