Meetn Success Guide: Direct Sales Streaming Shopping Events
Published by Smart Office
Reclaim your time by creating streaming and on-demand web meetings with shoppable links. When you share widget contents in a live Meetn®, those features remain interactive when attendees use your on-demand replay link. Let’s take a look at some best practices for live, pre-recorded, and streaming shopping events.
About Shopping Streams
Live streaming has transformed how direct sellers showcase their products online. It’s like bringing the store right into people’s homes! Sellers can demonstrate products in real-time, answer questions on the spot, and interact with customers just like they would in person. Plus, viewers can see the products in action and get a feel for how they work before making a purchase. Live streaming adds a human touch to online shopping, making it easier for sellers to connect with their audience and sell effectively.
Prep Work: Before Your Meetn®
Step 1: Outline Your Goals
- List the platforms you will livestream to using Meetn®.
- Create a mock agenda with a list of topics or products you want to cover in your Meetn®.
- List any actions you want attendees to take during your event. Do you want them to complete forms? Purchase products? Register for upcoming events? Download resources?
Step 2: Prepare Your Meetn Room
- Upload wallpaper to your room and customize your Exit URL and Top Toolbar Button.
- Will you share live video? Log into your Meetn® room the day before your event to test your lighting and organize your presentation space.
- Retrieve RTMP URL’s and stream keys to program into your Meetn® room ahead of the event.
- Upload any product-related videos or slides you would like to share to your widgets.
- Create interactive call-to-action banners and button bars to share shoppable links with attendees.
- If you have online surveys, consent forms, or registration forms to share with customers, create webpage poppers to let attendees complete the forms live.
- Script private presenter notes to help you remember important points about products, sales, or bonus-qualifying purchases.
Step 3: Invite Your Guests
- Invite guests using your vanity URL (Meetn.com/YourRoom) or by creating a one-time event link.
- Add any special instructions for the event. Will you have a special theme to make your event fun?
- Set expectations! Let your guests know if your Meetn® will be interactive, or include Q&A or meet-and-greets with presenters.
- Lay out the benefits to attending your event in 15 words or less, to create a sense of urgency. For example, “Learn about our limited-time 30% off Mother’s Day bundle!”
Live Event: During Your Meetn®
Hosting a webinar that doubles as a social media shopping stream is all about engagement and conversion. Ensure your audience feels immersed in a dynamic experience by integrating real-time product demos, exclusive deals, and interactive Q&A sessions. Encourage participants to comment, share, and make purchases directly through the platform. This blend of education and shopping creates a seamless, enjoyable experience that keeps attendees hooked and drives sales.
Follow-Up: After Your Meetn®
Looking for ways to maintain engagement after the event and nurture relationships with webinar attendees?
- Send a personalized thank-you email expressing appreciation for their participation.
- Offer a special incentive to encourage them to make a purchase or join your team.
- Follow up periodically with updates on new products, promotions, or upcoming webinars.
- Stay accessible and responsive to their inquiries, building rapport for future collaborations.
Still Have Questions?
Follow the practices above to improve client engagement and watch satisfaction rates soar! And check out our other articles for more advice on specific industries and use cases.
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