Strategies for Growing Your List

Having a robust SMS marketing list provides numerous advantages, including enhanced brand credibility, increased customer loyalty, and improved profitability. Here are several effective strategies to grow your list:

• Provide Incentives: Offering incentives can significantly boost your SMS marketing list. Consider discounts, promotional offers, or giveaways to entice potential subscribers. It’s important to tailor your incentives to what your audience values.

• Utilize Social Media: Given that many Americans spend a substantial portion of their day on social media, it’s an excellent platform to promote your SMS marketing list. Share the advantages of joining your list and any special offers for new subscribers through posts and stories. Make your content eye-catching and engaging, as you have mere seconds to grab attention.

• Set a Time Limit on Offers: When crafting your SMS messages, it’s essential to be explicit about any time-sensitive offers by stating the expiration date prominently. This urgency encourages recipients to act quickly, as they will feel the pressure of a limited-time opportunity.

• Include a Link to Your Products. Incorporate a direct link to your products for customers to access what you’re promoting your marketing list. This can boost conversion, as customers can quickly view your offerings, make a purchase, or learn more about the promotion.

Combine SMS and Email Marketing

SMS marketing has proven to be more effective than email in many cases. If you already have a strong email list, leverage it to grow your SMS list. Send a targeted email encouraging your subscribers to join your SMS list, including opt-in links and highlighting the unique benefits of receiving SMS updates. Communicate the added value of joining, such as faster access to deals, and use automated messaging tools to fulfill your promises effectively.

Advantages of Text Marketing

Maximizing your marketing budget is crucial, and SMS marketing delivers several compelling benefits. Consider the following advantages when planning your marketing strategies:

• Instant Engagement: People typically have their phones close at hand, often checking text messages shortly after they arrive. This makes SMS a powerful communication tool. Use this immediacy to send time-sensitive offers and updates, encouraging customers to subscribe to your SMS list quickly.

• High Open Rates: SMS boasts impressive statistics, with an open rate of around 98%, far exceeding that of emails and other channels. Once a text message is opened, recipients are much more likely to engage and make a purchase.

• Cost Effectiveness: Text marketing is generally less expensive than traditional advertising methods. With minimal costs for sending messages and no need for extensive design or production, businesses can reach a large audience without breaking the bank.

SMS provides a direct line of communication with customers. Unlike social media or email, which can be easily overlooked, text messages are typically seen as personal and are less likely to be ignored.

Get a Free Consultation with iZigg

For businesses looking to expand their SMS marketing efforts, working with professionals can be invaluable. iZigg Mobile specializes in SMS marketing and automated texting solutions, boasting a successful track record across various industries. Reach out to the iZigg Mobile team today to learn more about how they can assist you!

Still Have Questions?

Follow the practices above to improve client engagement and watch satisfaction rates soar! And check out our other articles for more advice on specific industries and use cases.