Getting Verified for Political Campaign Texts

January 16, 2024

In the fast-paced world of political campaigns, effective communication is crucial. As campaigns embrace modern technology, text messaging has become a powerful tool for reaching voters and mobilizing supporters. However, before you can start sending political campaign texts, you need to go through a verification process.

Getting Your 10DLC (10-Digit Long Code)

10DLCs are long codes (regular phone numbers) used for sending bulk SMS messages. They offer better deliverability and throughput compared to short codes.

iZigg registers 10DLCs through Campaign Registry. When you are ready to get started, just contact us to get started with a simple Google Form. Expect similar throughput and rates as marketing text campaigns, with a one-time $5 registration fee and a $120/year recurring campaign registration fee. 10DLC verification and approval typically takes about one to two weeks.

About CampaignVerify.org

Political candidates must also verify their campaign’s identity through Campaign Verify to ensure they’re accurately representing themselves and not spreading disinformation. Verification helps maintain trust with voters. Campaign Verify is the third-party source for verifying political campaigns. It ensures that State and Federal candidates are legitimate. The verification process costs $95 (not paid to iZigg).

Getting Contact Consent

Carriers don’t explicitly indicate support for messages to non-consenting voters (e.g., using a massive voter registration list instead of individual opt-in).

Regulatory Compliance: To be safe, follow FTC/TCPA and CTIA best practice guidelines for political campaigns. Genuine consent is essential for texting voters.
Liability Considerations: Attorneys working on political campaigns should assess potential liability when mass texting a voter registration list without explicit consent. Exceptions may exist, but thorough research is crucial.

Still Have Questions?

Text messaging remains a powerful channel for political campaigns, but responsible use is essential. By understanding the verification process and adhering to best practices, you can effectively engage voters while staying compliant with regulations. Remember, every message matters in the race to the polls! Follow the practices above to improve client engagement and watch satisfaction rates soar! And check out our other articles for more advice on specific industries and use cases.