Target, Target, Target

Know your audience. Know what they want. Know your product. These are the basics to any effective marketing campaign. Yet many brands waste time and marketing dollars advertising to audiences unlikely to convert. Consider – advertising winter jackets in Los Angeles will likely generate less sales than selling the same jackets in Rochester, New York. 

• Data Capture: In order to target your campaigns, you must collect meaningful information about prospects and customers. This can be done through text messaging! Use opt-in responses to gather information about your leads, including location, age, and product experience.

• Smart Targeting: Use the data you collect to send relevant messages and promotions to people who would be most interested in your offers. Don’t be afraid to be granular – coordinate your messaging campaigns with local tax holidays in the areas where contacts live, send birthday reminders, or send MMS messages with images of products featuring your contact’s favorite color, flavor, or fragrance

Make Customers Feel Valued

In a crowded marketplace, it can be challenging to compete for new customers with other brands or organizations. Your most reliable source of ongoing revenue and future growth is your current list of customers and subscribers. You can use iZigg messaging to keep customers engaged and build momentum towards future purchases and upgrades.

• Personalization: Let customers know that you value them. Use mail merge tags to include customers’ names or individual information, like hometown or birthday, to personalize your texts.

• Gather Customer Feedback: Engage with your customers and subscribers to gather unfiltered, honest feedback. With iZigg, you can use polls, Q&A, text-to-win sweepstakes, and two-way inbox messaging to gather reviews and instant feedback from your customers

Use Text for Customer Service

Supplement automated messages by responding to any problems and frustrations by customers in real time. There is nothing more frustrating to customers than poor customer support and long hold times. Streamline your support with message templates that allow instant, automated answers to common questions. Two-way messaging, too, allows customers to skip the phone and text to ask questions or schedule service appointments. Excellent customer support is the best way to turn a first-time customer into a loyal fan.

Get Creative

Does your product require assembly? Is there a learning curve to your service? iZigg’s multimedia messaging lets your customer care team send videos, images, and globalized instructions to your customers. MMS messages may incur additional data charges for some customers, so use this feature where it will have the greatest impact.

• MMS is More Popular: MMS campaigns typically net 300 percent higher engagement rates than an SMS campaign (Bloomreach), and are 8x more likely to be shared on social media than SMS.
• Rise to the Top of the Inbox: MMS pictures and videos are more likely to grab recipients’ attention in crowded inboxes than text alone, since smartphones sometimes show an image or video preview alongside text. You can also get creative with audio files, emojis, GIFs and more, to encourage subscribers to click through and open your messages.

Save Time with Automation

Finally, let iZigg do the work to keep your marketing campaigns going. Many companies find the idea of manually sending out each text message daunting. iZigg’s powerful automation features let you analyze data on an ongoing basis, responding to new leads and moving them down a pipeline towards conversion. Our software interacts with subscribers for you, branching down custom messaging paths depending on the data you collect and how customers respond to your messages

Still Have Questions?

Follow the practices above to improve client engagement and watch satisfaction rates soar! And check out our other articles for more advice on specific industries and use cases.