Get to Know Your Audience

Before diving into the logistics of your webinar, it’s crucial to understand your audience – your new direct sales distributors. These individuals are likely eager to learn, but may also be feeling overwhelmed or uncertain about their new venture. Keep this in mind as you plan your webinar content and delivery.

One way to get to know your audience before the webinar is to host a quick one-on-one call in advance of your onboarding webinar. Create a survey online so you can check off questions as you interview your new distributor (check out SurveyMonkey or Google Forms for easy to build, free surveys).

Some questions that can help you tailor your onboarding agenda:

• Explore Their Why: What prompted you to take the leap to become a distributor?
• Product IQ: Are you currently using any of our products or services?
• Social Media Presence: What social media sites are you on? How do you feel about your followers and engagements on those sites?
• Networking Style: Do you prefer to connect with new people in person or online?

Craft a Dynamite Agenda

Don’t just “wing it” – run your webinar with a plan in hand. Start by outlining clear objectives for your onboarding webinar. What do you want new distributors to know, understand, and be able to do by the end of the session? Whether it’s familiarizing them with your company’s products, explaining the compensation plan, crafting social media content together, or sharing best practices for sales success, clarity is key.

Keep your content engaging by incorporating a variety of multimedia elements such as slides, videos, and audience participation. Nobody wants to sit through a dull webinar! Share success stories from seasoned distributors to inspire and motivate your new team members. With Meetn, you can store a library of videos, interviews, music, and media in the cloud to use in your future webinars.

And remember, direct sales is all about showcasing products and making connections. Be sure to have a starter kit on hand during your webinar. Incorporate practical demonstrations to give new distributors an idea of how to showcase their products, and what features or benefits to highlight. Whether it’s demonstrating how to use a product or role-playing a sales conversation, these practical exercises will help reinforce learning.

Be Helpful and Supportive

The point of an onboarding webinar is to help new distributors get their first “wins” faster. Encourage active participation by incorporating interactive Q&A sessions throughout your webinar. This gives new distributors the opportunity to ask questions in real-time and clarifies any confusion they may have. Remember, there’s no such thing as a silly question – create a welcoming environment where everyone feels valued.

And remember, hosting the webinar is just the beginning. Make a commitment to your new distributors to provide ongoing support and resources beyond the webinar. This could include regular check-ins, additional training materials, or access to a mentorship program. Their success is your success! Before you sign off, exchange social media and contact details with each attendee, and create a firm schedule for follow-up calls, emails, or webinars..

Still Have Questions?

Hosting an effective onboarding webinar for new direct sales distributors is a critical step in setting them up for success. By understanding your audience, outlining clear objectives, creating engaging content, incorporating interactive elements, and providing follow-up support, you can empower your new team members to thrive in their direct sales journey. Remember, a strong foundation leads to long-term success!

Follow the practices above to improve client engagement and watch satisfaction rates soar! And check out our other articles for more advice on specific industries and use cases.