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The competitive landscape of marketing requires businesses to plan campaigns carefully. A key tool in their arsenal is SMS messaging. Effective and efficient, text is a powerhouse when it comes to communicating with consumers. Many businesses rely on SMS marketing to boost brand awareness, improve their contact list, and add value to customers. It is a relatively inexpensive way to get high engagement rates, but there are a lot of misconceptions about its use. This article will explore and debunk six common text marketing myths.

MYTH #1: TEXT IS EASY TO IGNORE

One of the common misconceptions about SMS messages is that they often go unopened. This is completely untrue, as SMS messages are one of the most effective ways to increase user engagement. In fact, SMS messages have exponentially high open rates as most users open them within just a few minutes of receiving them. This can be even more effective if you add value, create a clear call to action, and have a message that is both short and direct.

MYTH #2: TEXT MARKETING IS EXPENSIVE

Many businesses falsely assume that SMS messaging is too high for their budget. However, this is a common misconception, as SMS messaging is a cost-effective marketing tool. It offers an excellent return on investment and can yield amazing results. Working with a text message marking service provider can make the entire process smooth. It can also reduce the amount of time and manpower you would otherwise use without it.

MYTH #3: IT DOESN’T WORK FOR MOM & POPS

While big businesses definitely benefit from SMS marketing, it does not mean that it is only for them. In fact, small businesses can benefit greatly from SMS messaging campaigns. It can organically grow your contact list, improve your brand awareness, and drive customers to your website or social media. For an even more effective campaign, small businesses should use a two-way texting service to reach their clients.

MYTH #4: IT’S HARD TO USE

Businesses that assume that SMS marketing requires a lot of specialized technical expertise are missing out. In fact, running an SMS campaign or using it for marketing purposes is not only user-friendly, but fairly easy. This is especially true if you use a text messaging marketing services provider, as it can streamline the entire process. The investment can save you a lot of time, money, and manpower.

MYTH #5: TEXTS ARE TOO LIMITED

SMS messaging is a common type of message sent. It is characterized by a 140-character limit that only includes text. However, there are also MMS options that can elevate your marketing campaign. In fact, MMS messages allow you to create messages that include images, GIFs, audio, and even video. This is a great way to connect with users and build brand awareness. No matter what your messaging needs are, there are options available to meet your unique business needs.

MYTH #6: IT’S HARD TO MEASURE ROI

Quantifiable data about users is key for any business. A common misconception about SMS messaging is that it is hard to measure and pull data from. However, this could not be further from the truth. SMS marketing platforms offer top-notch analytics that allow you to effectively track and measure the success of your campaign. This is invaluable as it can effectively inform future campaigns. The data can offer so many benefits to your business as data is a critical component when it comes to business success.

STILL HAVE QUESTIONS?

Like millions of other businesses, you can feel confident trusting text marketing to improve client engagement and customer satisfaction rates! And check out our other articles for more advice on specific industries and use cases.