Boosting Brand Visibility

Livestreaming expands your reach beyond the physical boundaries of your event. With social media platforms like Facebook, Instagram, LinkedIn, and YouTube offering robust livestreaming capabilities, your event can attract viewers from around the world.

Statistics to Note:

• Facebook Live videos are watched three times longer than pre-recorded videos. (Source: Facebook)
• YouTube Live broadcasts saw a 70% increase in watch time year-over-year in 2022. (Source: YouTube)

These figures highlight that livestreaming can significantly increase the visibility of your event, drawing in an audience that may not have been able to attend in person.

Enhancing Engagement

Livestreaming offers a dynamic way to interact with your audience in real-time. Features like live chat, Q&A sessions, and instant polls make your audience feel involved and valued.

Key Facts:

• 73% of marketers say that livestreaming has been effective for their brand. (Source: DemandSage)
• 57% of viewers report feeling more engaged with brands that offer livestream content. (Source: Persusion-Nation)

These statistics suggest that livestreaming not only captures attention but also fosters deeper engagement compared to traditional content formats.

Strengthening Brand Reputation

When you livestream your events, you create an opportunity for your brand to be front and center. High-quality livestreams that provide valuable content can enhance your brand’s reputation and establish it as a leader in your industry.

Brand Impact Data:

• 90% of marketers who use livestreaming say it improves their brand awareness. (Source: Vidico)
• 42% of viewers say they are more likely to remember a brand after watching a livestream. (Source: AdWeek)

By consistently delivering engaging livestream content, you build a stronger connection with your audience and increase brand recognition.

Improving Attendee Follow-Up

Livestreaming offers more than just live interaction; it also creates valuable content that you can leverage after the event. Recordings of your livestream can be repurposed for future marketing, shared as on-demand content, or used as a resource for those who missed the live broadcast.

Follow-Up Insights:

• 55% of viewers prefer watching on-demand video over live broadcasts. (Source: Wyzowl)
• 60% of businesses report using their livestream content for post-event engagement and lead generation. (Source: HubSpot)

These statistics underline the importance of having your event content available for follow-up, extending the value of your livestream well beyond the original broadcast.

Conclusion

Livestreaming your events isn’t just a nice-to-have; it’s a strategic move that can enhance visibility, drive engagement, boost brand recognition, and improve post-event follow-up. By embracing livestreaming, you tap into a powerful tool that allows you to connect with your audience in real-time, build a stronger brand presence, and maximize the impact of your events.

Still Have Questions?

If you haven’t yet explored the potential of livestreaming, now is the time to start. With the right approach, your next event could become a pivotal moment for your brand’s growth and success. And check out our other articles for more advice on specific industries and use cases.