Text Marketing 101: Do’s and Don’ts

Let’s take a look at some SMS Best Practices first:

• Opt-In: Text marketing is opt-in by design. Be sure to get written or electronic consent from your recipients before sending text messages.
• Legal Terms: Always provide proper, legally required disclosures on advertisements.
• Document Consent: Keep records of opt-in methods in case a wireless carrier requests an audit.
• Brand Yourself: Include your company’s name in your messages to boost conversion.
• Mind the Clock: Be aware of the time of day that you send/schedule messages to go out. Be mindful of customers’ time to prevent opt-outs.
• Be Consistent: Ensure your customers are fully informed about the content and frequency of messaging when they opt-in.

And some SMS practices to avoid:

• Don’t Buy Lists: iZigg prohibits the use of “purchased” lists unless proof of consent is verified.
• Don’t Assume Consent: For example, even if a customer consents to messaging for a contest, they must specifically consent to marketing messages before you send them promotions unrelated to the contest.
• Don’t Send SPAM: Don’t send promotional messages to subscribers who did not consent to them.
• Don’t Send Restricted Content:
  • Hate Speech
  • Gambling and Bingo
  • Firearms
  • Drugs, Alcohol, Tobacco
  • Threats of Violence
  • Adult Content

Still Have Questions?

Follow the practices above to improve client engagement and watch satisfaction rates soar! And check out our other articles for more advice on specific industries and use cases.