What Are QR Codes?

QR codes (Quick Response codes) are two-dimensional barcodes that can be scanned using a smartphone camera. They typically contain encoded information such as URLs, text, or contact details. When scanned, QR codes direct users to specific content or actions, making them an efficient tool for digital interactions. In the context of giveaways and contests, QR codes can direct users to entry forms, promotional pages, or special offers.

Where to Place QR Codes

To maximize entries for your sweepstakes, it’s crucial to strategically place QR codes in highly visible and frequently trafficked locations. Position QR codes where they are most likely to catch the eye of your target audience, where they will be easy to scan.

• Product Packaging: Place QR codes on product packaging or labels. For example, a code on a cereal box could lead to a contest entry form or a discount offer for scanning the package.
• In-Store Displays: QR codes can be included on posters, banners, or displays within the store. These can be used to promote in-store contests or offer discounts to customers who scan the code while shopping.
• Checkout Counters: Add QR codes to receipts or point-of-sale displays. Customers can scan the code after their purchase to enter a contest or claim a special offer.
• Event Venues: QR codes on event posters, flyers, or banners can drive attendance to contests or giveaways. They can also be placed on event tickets to provide additional entry opportunities or contest details.
• Transit Stations: QR codes in high-traffic areas like subway stations or bus stops can reach a broad audience. Consider placing codes on posters or digital screens to engage commuters and encourage contest participation.
• Public Parks or Community Boards: Place QR codes on community boards or kiosks in public parks to engage with locals. They can direct people to community events, contests, or local promotions.

Making QR Codes Accessible

The more accessible and visible you make your QR codes, the higher the likelihood of engaging potential participants and driving a substantial number of entries to your sweepstakes.

• Optimal Height: Ensure QR codes are placed at a height that is easily accessible for scanning. Avoid placing them too high or too low, where they might be difficult to scan. A good rule of thumb is to place them at eye level or within a comfortable reach.
• Visibility: Ensure the QR code is clearly visible and not obstructed by other elements. Use contrasting colors to make the code stand out from its background.
• Sufficient Size: Make sure the QR code is large enough to be scanned easily. A minimum size of 2 inches by 2 inches is recommended for print materials, but this may vary depending on the viewing distance and medium.
• Pre-Launch Testing: Before finalizing your QR code placement, test the codes with various devices to ensure they work properly. This helps to identify any issues with scanning and make necessary adjustments.
• Strategic Placement: Position QR codes in locations where people are likely to have the time and inclination to scan them. Avoid placing codes in areas where they might be missed or ignored.

Offer Alternative Ways to Enter

While QR codes are a great tool, not everyone may have immediate access to a smartphone or may prefer a different method of entry. Offering alternative ways to participate ensures that you reach a broader audience. Consider the following options:

• Text Messaging: Allow participants to enter contests by sending a text message to a designated number. Include keywords in your promotional materials that users can text to enter, and make sure to promote this option alongside your QR codes.
• Easy-to-Type URLs: Provide short, easy-to-type URLs that users can enter into their browsers. Services like Bitly or custom URL shorteners can create memorable and user-friendly links. Place these links prominently on promotional materials and alongside QR codes to offer a quick alternative.
• Direct Entry: Offer an option to enter contests or giveaways via email or phone call. Provide clear instructions and contact details on how to participate this way. This option is particularly useful for audiences who may not have immediate access to a smartphone.

Still Have Questions?

QR codes are a versatile and powerful tool for engaging with your audience through giveaways and contests. By placing them strategically in retail settings and public places, ensuring accessibility, and providing alternative entry methods, you can maximize participation and enhance the overall experience for your customers. With careful planning and execution, QR codes can help drive engagement and make your promotional campaigns more effective and inclusive.

Be sure to check out our other articles for more advice on specific industries and use cases.