How SMS Can Transform Real Estate Conversations
Published by Smart Office
Real estate agents are finding it increasingly important to meet clients where they are – on their phones. With 40% of buyers and sellers preferring to communicate via text message over phone calls, it’s clear that texting has become an essential communication channel in the real estate industry.
Why Choose Text Messaging?
Text messaging offers a convenient, non-intrusive way to engage with clients, allowing them to respond at their own pace without the pressure of a phone call. This shift in communication preferences is why real estate agencies need to embrace SMS messaging platforms like iZigg to streamline their operations, enhance client engagement, and improve lead generation.
iZigg offers real estate agencies a powerful text messaging solution designed to support the entire lifecycle of a client’s journey—from lead generation to closing. The real game-changer here is iZigg’s Lifecycle Engagement approach, which means you can continue to use the platform for ongoing interactions with existing clients, while also engaging with new leads as they come in. Rather than being a one-time use tool, iZigg becomes an integral part of your ongoing communication strategy.
Attract More Clients
One of the easiest ways to get more potential clients interested in your services is by using SMS keywords. A keyword is a simple word or phrase that clients can text to opt into your messaging list. It’s easy for clients to remember—whether you’re promoting a specific property or offering general real estate information—and requires no forms or complicated steps. Simply post your keyword at open houses, on your property signs, and on your website, making it easy for anyone interested in a property to text in and get more details instantly.
Answer Questions Faster
One of the biggest pain points for real estate agents is the back-and-forth nature of phone calls. Clients don’t want to spend time playing phone tag or waiting for email responses—they want quick, clear answers to their questions. By using Landline Texting, iZigg enables agents to text-enable their business’s existing phone number. This means clients can easily text to schedule a showing, ask about a property, or get status updates—all without the need for a phone call. This simple, efficient approach keeps the conversation flowing smoothly and allows clients to engage when it’s most convenient for them.
Market More Properties
Imagine a potential buyer walking through a neighborhood and spotting one of your “For Sale” signs. Rather than calling to inquire, which can feel like a barrier for many, they can simply text the unique keyword on the sign to get instant access to more information. iZigg’s platform allows you to create a separate keyword for each property, and once the buyer texts in, they’ll receive an immediate SMS response with a link to property details. This provides an easy, frictionless way for buyers to learn more about a listing, boosting the chances of turning a curious passerby into a serious lead.
Boost Open House Attendance
Text messaging is one of the most effective ways to boost attendance at your open houses. With a 98% read rate for text messages, you can be confident that your open house reminders will be seen. Using iZigg’s automated messaging system, you can send SMS reminders the day before the event and follow up with MMS picture messages or links to video tours to generate further interest. After the open house, iZigg’s system allows you to automatically follow up with interested attendees, sending them additional information or nurturing messages about other properties they might like.
Target Interested Buyers
When a new property hits the market, the more people who see it, the better. With mass texting, iZigg enables you to send property details to your entire buyer list instantly. But the real power comes in with Smart Targeting. Instead of sending all your clients the same message, you can segment your list based on buyer preferences—such as price range, location, or number of bedrooms—and send them only the listings that are most relevant to their search. For example, if you’re listing a 3-bedroom home in the suburbs, you can target clients who have expressed interest in similar properties, ensuring you’re sending the right information to the right people.
Send Property Photos with MMS
A picture is worth a thousand words, and nothing grabs the attention of potential buyers like a stunning property photo. With iZigg’s MMS messaging, you can easily send high-quality images or even virtual tours of your properties. Sending property photos via SMS makes it quick and easy for buyers to get a visual feel for the home without having to visit in person right away. This simple, yet powerful, tool can help you spark interest and motivate buyers to schedule a walkthrough.
Why Choose iZigg Mobile?
The real estate industry is highly competitive, and to stay ahead of the curve, agencies need to embrace new technologies that make communication faster, more efficient, and more personalized. iZigg’s real estate text messaging software provides all the tools agents need to manage leads, communicate with clients, and market properties effectively—all through the power of SMS. Whether you’re attracting new clients, answering questions, or following up with potential buyers, iZigg’s platform ensures your agency stays connected with clients in a way that’s convenient, timely, and impactful.
Still Have Questions?
Follow the practices above to improve client engagement and watch satisfaction rates soar! And check out our other articles for more advice on specific industries and use cases.
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