SMS is a Game Changer

Timing Matters! In real estate, clients often start researching their options when they’re ready to make a purchase. So, reaching them at the right moment is crucial for success. Real estate agents can use SMS marketing effectively. It allows them to:

• Promote property listings
• Warm up cold leads
• Follow up on hot leads
• Send open house invitations
• Alert clients about price reductions
• Schedule and confirm appointments

The Benefits of SMS Marketing

But SMS marketing isn’t just for new leads. It’s also an efficient way to connect with existing customers. According to the National Association of Realtors, 93% of realtors prefer texting for communication with current clients, surpassing phone calls and emails

• High Open and Response Rates: Text messages have impressive open and response rates. Around 90% of people read a text within three minutes of receiving it. Plus, consumers are 4.5 times more likely to reply to an SMS marketing message than an email.
• Personalization: SMS feels more personal than email. People are used to texting with friends and family, so it’s an efficient way for real estate businesses to connect with clients.
• Streamlined Conversions: Bulk SMS software lets you reach many contacts instantly. When a property hits the market, potential buyers get immediate details, helping agents convert leads faster.
• Cost-Efficient: SMS marketing is inexpensive compared to other channels like Facebook or Google ads. It’s a budget-friendly option for small real estate agencies.

SMS Best Practices for Realtors

Now that you have seen how SMS marketing can help you grow your real estate business, let’s take a closer look at some proven best practices to ensure your SMS marketing brings in results!

• Opt-In Keywords: Create short keywords (like “144Seabreeze” or “OpenHouse34”) for prospects to opt in via text. Use different keywords for different properties or neighborhoods to segment your lists and send relevant information.
• Concise Messages: Craft engaging messages within the 160-character limit. Include clear calls to action (CTAs) for more info or viewing schedules.
• Custom Templates: Create unique SMS templates for different customer stages. Test and track performance to optimize conversions.
• Timing and Frequency: Avoid overwhelming recipients. Research shows Tuesday and Saturday, 12 PM to 1 PM, are ideal times to send SMS.
• Segmentation: Tailor messages by demographics, location, preferences, and buying stage to improve click-through rates and conversions.
• Automation: Set up automated campaigns based on triggers (e.g., sign-ups, keywords). Automate reminders and FAQs.
• Measure and Adjust: Track delivery, open rates, and conversions. Adapt your strategy for maximum value as you continue to get to know the marketing preferences of your contacts.

Using UCaaS to Empower Your Business

SMS marketing is an extremely effective and valuable channel to add to your overall marketing strategy. Integrating text with other outbound marketing platforms can bring unparalleled results and fuel your business growth and success. Smart Office offers a full range of products and solutions to help you build your business.

With Smart Office’s cloud-based VoIP contact center software, you can easily manage all your communications with prospects and clients through a single interface. Easily handle inbound and outbound calls and give your agents full context of previous interactions by integrating your contact center with your existing CRM system. Agents on the go? They can make and accept calls on any phone or laptop, so they never miss a time-sensitive call. Our BYOD apps boost your call answer rates, and ensure leads are routed to the best-fitting agents through custom call-handling queues.

Still Have Questions?

Book a demo call now to learn more about the tools and solutions iZigg has to offer for real estate businesses and how exactly you can ues them to connect with prospects and close more deals. And check out our other articles for more advice on specific industries and use cases.