The Power of Personalization

People are more likely to respond to messages that feel personal. Start by segmenting your donor list based on demographics, giving history, and past interactions. A message to a first-time donor will differ from one to a long-time supporter.

• New Donor: Hi [Name], Thanks for signing up to support [Your Org]! We’re making a difference for [cause] and every contribution counts. Learn more and donate today: [link to donation page].
• Loyal Donor: [Name], Your continued support means the world to us! Thanks to you, we’ve [achievement made possible by donations]. Can you help us reach our goal of [new goal]? Donate now: [link to donation page].

The Power of Personalization

Creating a sense of urgency can encourage immediate action from donors. Highlight deadlines, matching opportunities, or the immediate impact their contribution can make.

• Matching Gift Opportunity: Just 24 hours left! Every donation for [cause] will be DOUBLED by a generous donor. Help us reach our goal: [link to donation page].
• Urgent Need: With wildfires raging, families need your help NOW! A donation of any size provides critical supplies. Text “DONATE” to [number] to contribute.

The Impact of Storytelling

People connect with stories. Share a brief story about a beneficiary or the impact donations have made. This evokes empathy and encourages support.

• Beneficiary Story: Meet Sarah, a single mom whose life was changed thanks to your support. Help more families like hers: Text “HOPE” to [number] to donate.
• Impact Story: Because of YOU, we provided [number] meals to families in need last month! Donate today and keep the momentum going: [link to donation page].

Efficient Calls to Action

Every text message should have a clear call to action (CTA). Tell donors exactly what you want them to do, whether it’s visiting a donation page, texting a keyword, or attending an event.

• Simple Donation CTA: Can you help provide clean water for children in need? Text “WATER” to [number] to donate $10.
• Event Invitation: Join us for our annual fundraising gala! Text “EVENT” to [number] for details and RSVP.

Gratitude and Appreciation

Always thank your donors for their support. It shows appreciation and encourages continued giving.

• General Thank You: Thank you for your generosity! Together, we’re making a difference.
• Specific Thank You: Your donation of [amount] provides [specific supplies/services]. Thank you for your compassion!

Fundraising Best Practices

When it comes to crafting the perfect text message, no other platform offers an all-in-one solution like ours. Add animated GIFs, videos, pictures, personalized data like dates or names, and much more. 

• Get Permission: Always obtain consent before sending text messages.
• Frequency: Don’t bombard donors! Aim for a few messages per month, with relevant content.
• Opt-Out Option: Clearly state how donors can opt-out of receiving future messages (e.g., “Reply STOP to unsubscribe”).
• Mobile-Friendly Donation Page: Ensure your donation page is optimized for mobile devices.
• Track and Analyze Results: Monitor open rates, click-through rates, and donation amounts to measure success and refine your strategy.

Still Have Questions?

Follow the practices above to improve client engagement and watch satisfaction rates soar! And check out our other articles for more advice on specific industries and use cases.