Why We Love It:

Johnson draws from his own experiences and shares insights from modern-day business tycoon, identifying 100 essential lessons across seven critical areas:

• Strategy: Learn to think big and strategically.
• Education: Understand the value of continuous learning.
• People: Choose the right business partners and build strong relationships.
• Finance: Master financial management.
• Marketing and Sales: Captivate investors and customers.
• Leadership: Develop effective leadership skills.
• Motivation: Stay inspired and resilient.

The book covers topics like when to abandon a business idea, the importance of the right business bank account, and how formal education can impact entrepreneurial growth. In ways that are both accessible and insightful, Johnson distills complex concepts into a lucid and accessible format. Whether you’re just starting out or aiming for the top, this book provides actionable advice. The Entrepreneur Mind is a smart primer on how to think like an entrepreneur. It’s a must-read for anyone seeking business success and financial prosperity.

Favorite Quotes:

“It must be borne in mind that the tragedy in life doesn’t lie in not reaching your goal. The tragedy lies in having no goal to reach. . . . It is not a disgrace not to reach the stars, but it is a disgrace to have no stars to reach for. Not failure, but low aim is sin.” Benjamin E. Mays

“Elite entrepreneurs respond quickly, put their business first, consult with mentors often, hire the best team, create an environment of stressful urgency, use time wisely, and so on.” Kevin D. Johnson

Book Jacket Summary:

To achieve unimaginable business success and financial wealth—to reach the upper echelons of entrepreneurs, where you’ll find Mark Zuckerberg of Facebook, Sara Blakely of Spanx, Mark Pincus of Zynga, Kevin Plank of Under Armour, and many others—you have to change the way you think. In other words, you must develop the Entrepreneur Mind, a way of thinking that comes from learning the vital lessons of the best entrepreneurs.

In a praiseworthy effort to distill some of the most important lessons of entrepreneurship, Kevin D. Johnson, president of multimillion-dollar company Johnson Media Inc. and a serial entrepreneur for several years, shares the essential beliefs, characteristics, and habits of elite entrepreneurs. Through the conviction of his own personal experiences, which include a life-changing visit to Harvard Business School, and the compelling stories of modern-day business tycoons, Johnson transforms an oftentimes complex topic into a lucid and accessible one.

In this riveting book written for new and veteran entrepreneurs, Johnson identifies one hundred key lessons that every entrepreneur must learn in seven areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth.