Sweepstakes Promos For the Win!

One of the most effective ways to spark excitement and boost engagement is through scan-to-win contests. These contests offer customers an interactive experience that feels like a game, while promoting brand loyalty and enhancing customer satisfaction.

In-Store Discounts and Coupons

Offer instant savings through scan-to-win contests by giving customers the chance to unlock festive discounts or coupons. This could include anything from 10% off their next purchase to a special holiday deal like “Buy One, Get One Free” or “Free Gift with Purchase.” Make the discount feel extra special by including personalized offers based on their shopping history or preferences.

Example: Scan the QR code on the holiday display to reveal an exclusive discount on holiday gift items or their entire purchase.

Exclusive Holiday Products or Gifts

Celebrate the season by offering exclusive holiday-themed items or products that can only be won through the contest. These could be limited-edition items or special holiday bundles, which will entice shoppers to scan and participate.

Example: Scan to win a limited-edition holiday mug, a festive gift basket, or a seasonal fragrance gift set, all of which are available only through the sweepstakes.

Grand Prize Giveaways

Create excitement by offering a grand prize, such as a luxurious holiday vacation, a high-ticket item like an electronics gadget, or a year’s worth of store credit. To participate, customers can scan QR codes displayed around the store, increasing the likelihood they’ll browse different areas while shopping.

You can make your sweepstakes even more exciting by offering an instant-win format. Customers can scan a QR code, and if they win, they can instantly redeem a prize right at the register. This could include anything from a free coffee at an in-store café to a surprise holiday gift bag or free shipping on their next online order.

Example: Scan for a chance to win a vacation getaway, or a $100 shopping spree at your store to use on holiday gifts.

12 Days of Giveaways

Tie your scan-to-win contest to a “12 Days of Christmas” theme or other countdown event. This could be a daily sweepstakes where customers scan to win different prizes each day, building anticipation and repeat visits to your store. With a wide range of prizes, you’ll attract new customers and keep loyal shoppers coming back for more.

Example: Each day, a new holiday-themed prize is available to win when customers scan a code. From stocking stuffers to big-ticket items, customers will be excited to return every day for a chance to win.

Interactive Scavenger Hunt

Take your scan-to-win contest up a notch by turning it into a holiday-themed scavenger hunt. Place QR codes around your store that correspond to clues or holiday trivia, where customers must scan them to unlock the next step in the hunt. Once they’ve completed the hunt, they can enter to win a grand prize.

Example: Customers must scan QR codes hidden around the store to solve clues, such as “Find the Santa hat in the accessories section!” After completing the hunt, they can unlock a special prize, such as a gift card or exclusive product.

Gift Card Sweepstakes

Retail gift cards are always a popular and practical prize. Create a contest where customers can scan to win gift cards in different amounts, or even offer a “mystery gift card” where they don’t know the value until they scan the code.

Example: Scan for a chance to win a $50, $100, or $200 store gift card. The higher the value, the more likely it is that customers will be motivated to enter your contest.

Loyalty and Engagement Prizes

Encourage social media engagement by offering customers a chance to win a special prize if they scan and share their win on social media. This can help increase brand visibility while keeping the holiday spirit alive. Offer a prize for a random social media post that tags your store or shares a holiday-themed hashtag.

If your store has a loyalty program, incorporate the scan-to-win contest into your existing rewards system. Offer customers the chance to earn extra loyalty points or unlock special member-only prizes through scanning during the holiday season.

Example: Scan to earn double loyalty points on all holiday purchases, or unlock a special gift after scanning and completing a set number of contests.

Charity Partnerships

Combine the spirit of giving with a holiday sweepstakes by offering customers the chance to win a prize while also contributing to a charitable cause. For every scan, you could donate a small amount to a local charity. Customers can feel good about participating knowing they’re supporting a good cause.

Example: For every scan, your store will donate $1 to a local food bank or toy drive. Customers who scan can also enter to win a special prize, like a holiday dinner basket or a season pass to a local event.

Still Have Questions?

Holiday sweepstakes with scan-to-win contests can be an effective way to drive engagement, increase customer retention, and add some festive cheer to your retail store. With so many creative possibilities, there’s no shortage of ways to design a memorable contest that excites customers and boosts your sales.

Follow the practices above to improve client engagement and watch satisfaction rates soar! And check out our other articles for more advice on specific industries and use cases.