QR Codes for Live Events

A QR code (short for Quick Response) is a type of barcode that’s easily readable with digital devices like smartphones. Unlike standard barcodes, which can only be read top to bottom, QR codes can be read in two directions: top to bottom and right to left. They store information as a series of pixels in a square grid. These codes are found everywhere, from menus to social media to billboards, and have gained popularity during the pandemic due to their contactless nature.

Let’s look at some ways to utilize QR codes to enhance your event:

• Simple Form of Payment: Concert organizers can allow guests to pay for their tickets via QR code by linking online payment software with a QR code solution.
• Online Reservations: Organizers can integrate software featuring QR code solutions into their event booking process, making reservations seamless for attendees.
• Food Orders: Guests can order food ahead of time via a QR code placed on tables or countertops at food vendors’ stalls.
• Ticket Verification: To speed up the ticket check-in process, event organizers can release tickets printed with QR codes. A staff member can scan attendees’ tickets at the entrance.
• Traffic Movement: Implementing QR codes throughout the concert venue also helps attendees find important sites like restrooms and water stations.

QR codes offer a powerful solution to connect with event attendees via their phones. Strategically placing QR codes throughout the venue provides instant access to event schedules, artist bios, exclusive content, and interactive experiences. Whether it’s scanning a code to unlock backstage footage or participating in real-time polls, QR codes enhance the event experience.

Marketing with QR Codes

QR codes play a crucial role in pre-event marketing. By incorporating QR codes into promotional materials, organizers can drive traffic directly to event websites or ticket purchase pages. QR codes can help organizers gather attendee information, track engagement, and measure the effectiveness of marketing campaigns.

• Branded QR Codes: Custom-designed QR codes reinforce your event’s visual identity. Remember, QR codes are a bridge between offline and online experiences, making them an essential tool for successful event marketing!
• Public Placed Ads: Integrate QR codes into video ads, billboards, or LED screens to bring your audience from offline to online.
• Social Media Marketing: Allow concert-goers to register, purchase tickets, and learn more about the event using personalized QR codes on platforms like Facebook and Instagram.
• Artist Bios: Use QR Codes to offer information about performing artists, helping fans discover new talent and organize their festival itinerary.
• Virtual Concert Experiences: Provide remote attendees with access to live streams and behind-the-scenes content using QR Codes.

Still Have Questions?

Follow the practices above to improve client engagement and watch satisfaction rates soar! And check out our other articles for more advice on specific industries and use cases.