13 Great Landing Page and Link Ideas for Entrepreneurs
Published by Smart Office
As an entrepreneur, your digital presence is crucial in connecting with your audience, promoting your business, and offering value. One of the easiest ways to consolidate your online footprint and make it accessible to others is through a well-curated landing page or a digital business card.
Boost Your Digital Presence
Tools like Linktree or personal landing pages allow you to share multiple links in one place, making it easier for potential customers, followers, or partners to access everything you offer. If you’re looking for inspiration on what to include on your landing page or digital business card, here are some creative link ideas to make your page stand out:
Collection of IG Reels or TikToks
Video content is one of the most engaging forms of media. If you regularly create content on YouTube or TikTok, consider curating a section of your landing page dedicated to your most popular or impactful videos. Whether you’re showcasing tutorials, behind-the-scenes glimpses, or fun moments from your business, this link will drive traffic to your video content and keep your audience entertained.
- Link idea: “Watch My Latest Tips on Starting a Business” or “Catch My Fun Behind-The-Scenes Moments on TikTok”
Top Book Recommendations
Sharing knowledge is a hallmark of entrepreneurship. If you’re passionate about self-development, leadership, or any niche within your industry, curate a list of your favorite books. This link can direct visitors to a dedicated page or even to platforms like Amazon or Goodreads, where they can explore or purchase the books you recommend.
- Link idea: “Top Business Books I Recommend” or “Must-Reads for Entrepreneurs”
Popular Articles and Blog Posts
If you have a blog, your landing page is a perfect place to highlight your best articles or your most recent posts. Sharing insightful blog posts not only positions you as an expert but also helps visitors dive deeper into your thoughts and philosophy. Include a “read more” link to encourage users to explore your content further.
- Link idea: “Check Out My Latest Blog Post on Scaling Your Business” or “How I Built My Brand from Scratch – Read the Full Story”
Social Media Accounts
Social media is often the most direct way to engage with your audience. Make sure to include links to all your social platforms where you’re most active, whether that’s Instagram, LinkedIn, Twitter, or Facebook. This helps visitors connect with you on their preferred platform and stay updated on your latest posts.
- Link idea: “Connect with Me on Instagram for Daily Tips” or “Follow My LinkedIn for Business Insights”
Top Products or Services
If you offer products or services, your landing page should prominently feature links to these offerings. Direct traffic to your best-sellers or flagship services, making it easier for potential customers to find exactly what they need. This can also work well for launching new products or promotions.
- Link idea: “Shop My Top-Selling Product” or “Explore My Business Coaching Services”
Favorite, Funny, or Heartfelt Reviews
Social proof is a powerful way to build credibility. If you’ve received glowing reviews from customers, clients, or collaborators, feature them on your landing page. This could be a selection of funny testimonials, heartfelt reviews, or success stories from people who have benefited from your products or services.
- Link idea: “See What Clients Are Saying About My Services” or “Read My Favorite Customer Success Stories”
Email Newsletter Signup Page
A great way to keep your audience engaged is through a regular email newsletter. Offer a link to your newsletter signup form, giving visitors the chance to stay up-to-date with your latest news, tips, and offers. Incentivize them with an exclusive freebie or discount for subscribing.
- Link idea: “Sign Up for Exclusive Business Tips and Updates” or “Get My Free eBook When You Join My Newsletter”
Online Courses or Educational Materials
If you offer courses, webinars, or educational resources, this is an excellent way to position yourself as an authority in your field. A direct link to your courses or learning materials will give your audience easy access to your paid or free offerings.
- Link idea: “Start My Free Business Course Today” or “Enroll in My Marketing Masterclass”
Upcoming Events or Speaking Engagements
Whether you’re hosting an event, speaking at a conference, or launching a webinar, it’s important to keep your audience informed. Use your landing page to highlight these upcoming events and provide direct links to registration or event details.
- Link idea: “Join Me for an Exclusive Webinar on Business Growth” or “See Where I’ll Be Speaking Next”
Collaborations or Partnerships
Showcase any key collaborations, partnerships, or featured appearances. Whether you’re working with other entrepreneurs, being featured in a podcast, or contributing to a group project, share these links to boost your credibility and visibility.
- Link idea: “Check Out My Collaboration with [Partner Name]” or “Hear Me Talk About [Topic] on the [Podcast Name]”
Charity Work or Causes You Support
If you’re involved in philanthropy or support certain causes, this is a great link to include. It allows your audience to see another side of your brand while promoting social responsibility. You can link to donation pages, charity events, or information about the cause you’re passionate about.
- Link idea: “Support [Charity Name] with Me” or “Learn About the Causes I Care About”
Exclusive Discounts or Promotions
Offering special deals or discounts can drive traffic and conversions. A dedicated link to any promotions or limited-time offers can help encourage people to act quickly and purchase your products or services.
- Link idea: “Claim Your 20% Off My Business Course Today!” or “Exclusive Offer: Get 50% Off My Ebook”
Personal Story or Introduction
A short and sweet introduction or personal story can create a deeper connection with your audience. Share why you started your entrepreneurial journey and what drives you to keep growing. This personal touch can foster loyalty and trust.
- Link idea: “Learn More About My Journey as an Entrepreneur” or “My Story: How I Built My Dream Business from Scratch”
The Power of a Well-Curated Landing Page
As an entrepreneur, your landing page or digital business card serves as a central hub for everything that’s important to your brand. It’s where people can learn about your expertise, discover your products, and connect with you. By thoughtfully curating the links above, you can create a user-friendly and engaging experience that keeps your audience coming back for more. Remember to keep your landing page simple, organized, and reflective of your personal brand for maximum impact.
Still Have Questions?
Follow the practices above to improve client engagement and watch satisfaction rates soar! And check out our other articles for more advice on specific industries and use cases.
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