SMS DO’S

1. Text marketing is opt-in by design. Be sure to get written or electronic consent from your recipients before sending text messages.

2. Always provide proper, legally required disclosures on advertisements.

3. iZigg requires customers to document consent. Keep records of opt-in methods in case a wireless carrier requests an audit.

4. Include your company’s name in your messages to boost conversion.

5. Be aware of the time of day that you send/schedule messages to go out. Be mindful of customers’ time to prevent opt-outs.

6. Use double opt-in to automatically send a confirmation to new subscribers.

7. To reduce churn, ensure your customers are fully informed about the content and frequency of messaging when they opt-in.

SMS DON’TS

1. iZigg prohibits the use of “purchased” lists unless proof of consent is verified.

2. Don’t assume customers consent to be messaged. For example, even if a customer consents to messaging for a contest, they must specifically consent to marketing messages before you send them promotions unrelated to the contest.

3. Don’t send promotional messages to subscribers who did not consent to them.

4. Carriers restrict messages to non-subscribers. Don’t send messages without consent, including messages asking contacts to opt-in.

5. Don’t send TCPS-restricted content including:
– Hate Speech
– Gambling and Bingo
– Firearms
– Drugs, Alcohol, Tobacco
– Threats of Violence
– Adult Content

STILL HAVE QUESTIONS?

Follow the practices above to improve client engagement and watch satisfaction rates soar! And check out our other articles for more advice on specific industries and use cases.