Youngevity
Market Segment: Nutritional Supplements, Skincare, Weight Management
Major Award: 2017 Top Honor At Telly Awards For Betterment Video
Customer Since: 2016
Overview
The Youngevity mission is to deliver exceptional nutrition and healthy lifestyle solutions to meet the demands of modern living. Youngevity wanted to meet their field head-on with technology that speaks to modern lifestyles. Utilizing text messages would give Youngevity an instantaneous way to speak to their field and encourage engagement and open new communication avenues for expanded markets
Solution
Youngevity selected the Smart Office Solutions TXTSmart platform to create text campaigns for their field. Youngevity knew that email was not the ideal way to send important, time-sensitive announcements or calls for action. They needed a platform that would provide reliable, immediate communication.
Impact
Youngevity uses text messaging to move their field through the sales month and engage about live events. Through the text platform, they are able to reach out to the field instantly and see immediate results
- Event sign up reminders and links are sent directly to the field
- Call and webinar reminders sent just before events promote attendance
- The high open rate of text messages is perfect for end of month communications
Youngevity has expanded their reach by utilizing an opt-in page for their international markets. This offers the ability to push messages internationally and ensures they can segment messaging, targeting specific markets with relevant information.
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