Team Beachbody
Market Segment: Nutritional Supplements, Fitness, Sporting Goods
Major Award: DSA Top 20 Award Winner, 2016
Customer Since: 2011
Overview
Beachbody was interested in increasing volume and recurring listeners on their LIVE Monday morning Wake-Up call for their entire Coach field. Although they had been holding the conferences for several years, they were not seeing the kind of growth and week-over-week participation that they had hoped for.
Solution
Coaches now opt-in to the Keyword “CoachCall” and receive a scheduled reminder each Monday morning with a special, DirectDial pinless dial-in number to join the call. The opt-in is promoted during pre-call on the weekly call and by coaches forwarding the information to their teams.
Impact
CoachCall reminders go out Monday morning, prompting Coaches to join directly from a mobile phone, removing barriers to attendance. The text reminder service encourages repeat attendance for coaches with busy schedules.
- DirectDial removes the pins, getting customers into the call faster
- Safety first! The call takes place while many Coaches are on their commute, so click-to-call is essential
- Texts have higher open rates than emails, which are also impractical for commutes
Thanks to the DirectDial feature, Smart Office is able to correlate how many Coaches dial in using the number in their reminder to produce real-time metrics on engagement.
