Tara At Home
Market Segment: Cookware, Entertaining
Customer Since: 2016
Overview
The Tara at Home™ Collection fills a passion to simplify and beautify the way we cook. The versatility of their products make prepping faster and easier so you can spend more time on the important things in life—like gathering together with friends and enjoying delicious meals…and of course less cleanup. Tara at Home’s mission to their consultants and customers is to bring happiness and joy by gathering together. Tara at Home needed a way to communicate with their field in a way they were already running their business, on their mobile phone.
Solution
The Smart Office text platform afforded the Tara at Home savvy team a way to stay flexible and send messages on their schedule. Their technical team utilized the embedded code for new consultant sign up and added it to their enrollment process for seamless opt in. Keywords for created for Tara’s Tips and special events for a more focused message.
Impact
From product placement to opportunity call invites in a shareable format, the Tara at Home Consultant now had an easy way to stay informed and share content to their customers. Tara at Home thought outside of the box by implementing:
- Web forms directly connecting to their onboard process
- Creating specialized content including colorful flyers and tips for their consultants
- Encouraging the field to share this content with their customers
