Partylite
Market Segment: Candles, Accessories, Home Decor
Major Award: Telly Award Winner, 2013
Customer Since: 2012
Overview
Partylite needed a white glove conferencing solution to handle their monthly calls with important, influential field leaders. They wanted to find a way to preserve an interactive format while still keeping their large calls organized, focused, and on-message.
Solution
Smart Office recommended a toll-free, high-touch conferencing format that would preserve control over the presentation portion of conference calls while allowing for fully-managed, interactive question and answer sessions.
Impact
Partylite’s conference attendees are able to get information on products and party plan tools in a small, in-person setting every month, encouraging repeat attendance. The organized question and answer sessions ensure that every caller is addressed directly by corporate representatives in the session.
- Partylite increases confidence and retention by providing a direct line to corporate for questions and feedback
- Timely communication with the field via conferencing yields information faster than email or ticket aggregation tools
- Clients using this format are able to accurately gauge response in real time and provide follow-up information post-meeting
Thanks to the success of the format, Partylite has used the high touch sessions for both recurring monthly calls and special events and announcements, including quarterly events.
