It Works! Global
Market Segment: Nutritional Supplements, Consumer Products
Major Award: DSA Rising Star Award Winner, 2012
Customer Since: 2012
Overview
It Works! had built a strong domestic following for their long-running weekend and weekday evening calls, but wanted to open up to an international audience unused to traditional conferencing. With a global field increasingly used to click-to-attend technology, webcasting was a natural next step to boost attendance and offer multilingual call options.
Solution
Smart Office offered webcast as the natural solution to build an online audience for existing calls. Hosts could continue to call in and enjoy traditional operator services, but a mobile-friendly, web-based live broadcast would provide an easy-to-use platform to engage tech-savvy and international attendees. Webcasts could easily be segmented into English, French, and Spanish broadcasts for translated calls, as well.
Impact
Upon moving to the most recent release, It Works! nearly doubled their attendance on events within 30 days. The response has been positive from the field, with distributors now having access to archived calls and translated call content.
- Webcasts are more elastic and scalable than traditional phone lines, allowing up to 60,000 attendees per event
- HTML5 call archives online allow for up to one year of past calls to be accessed anytime, free of charge
- Top leaders can utilize the team-based system to host self-managed or operator-assisted events, anytime
- Enterprise reporting shows engagement by rank and language for both phone and web attendees
- Events can be shared effortlessly via social media and simulcast, when operator assisted, through external social feeds
Since implementing the webcast conference add-on, It Works! has added additional events to service multilingual audiences both in the US and globally, increasing engagement for international distributors.
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