It’s About Conversations, Not Pitches.
“Perfect your elevator pitch.” The concept is simple: You have 30 seconds to tell a stranger why they need your product or service. At the end of those 30 seconds, you’ll either have a new sale or a “No, thank you.” Based on the premise that every encounter is either win or a loss, the elevator pitch is designed to quickly identify a “No,” allowing marketers to move on to find their next “Yes.”
It’s 2017. Ditch your pitch. Don’t try to fit a pitch into a 140-character tweet. Don’t post it as a Facebook status. Don’t emboss it on your business cards.
Instead, use text and social marketing to initiate a conversation with your audience that encourages them to opt-in and remain connected. To be effective, text messaging and social feeds should create value that keeps the lines of communication open beyond a single interaction. By turning your brand into a resource for customers and prospects alike, you ensure that you can be there – on a contact’s Facebook timeline, their Instagram feed, or in their text or email inbox – when they are finally ready to say, “Yes.”