Road to the DSA 2017 – 10 Days Until Orlando
Join Smart Office in sunny Orlando, Florida for the DSA Annual Conference, June 4-6, 2017! Learn how Direct Selling companies are leveraging new technologies to foster entrepreneurs across the globe.
Smart Office is proud to provide live convention text reminders as a free service for attendees during the DSA Annual Meeting . Attendees who opt-in will receive notifications about featured speakers, sessions, transportation, and events to help them navigate the packed DSA Meeting schedule.
Permission Marketing:
It’s About Conversations, Not Pitches.
“Perfect your elevator pitch.” The concept is simple: You have 30 seconds to tell a stranger why they need your product or service. At the end of those 30 seconds, you’ll either have a new sale or a “No, thank you.” Based on the premise that every encounter is either win or a loss, the elevator pitch is designed to quickly identify a “No,” allowing marketers to move on to find their next “Yes.”
It’s 2017. Ditch your pitch. Don’t try to fit a pitch into a 140-character tweet. Don’t post it as a Facebook status. Don’t emboss it on your business cards.
Instead, use text and social marketing to initiate a conversation with your audience that encourages them to opt-in and remain connected. To be effective, text messaging and social feeds should create value that keeps the lines of communication open beyond a single interaction. By turning your brand into a resource for customers and prospects alike, you ensure that you can be there – on a contact’s Facebook timeline, their Instagram feed, or in their text or email inbox – when they are finally ready to say, “Yes.”
The “Three Gates” of Text Marketing:
You may have heard the common advice, “Before you speak, let your words pass through three gates:
“At the first gate, ask yourself, “Is is true?”
“At the second gate ask, “Is it necessary?”
“At the third gate ask, “Is it kind?”
At Smart Office, we believe that every audience interaction should build value. When our experts help design texting campaigns, we advise our clients to ensure their messages are relevant, helpful, and timely. By passing your messages through our “Three Gates,” below, you can create text marketing campaigns that are both focused and effective.
Is It Relevant?
Instead of blasting every contact in your database each time you send an alert, use polls and two-way messaging to categorize your contacts and target those most likely to benefit from your message.
Is It Helpful?
Don’t copy and paste generic messages. Every alert you send should inform, educate or add value for your distributor. Even a simple schedule reminder can include phone numbers, map links, or agendas.
Is It Timely?
Over 90% of text messages are read within 5 minutes of receipt. Ensure that reminders are timely and appropriate. Reminders should ideally be sent within a 15-30 minute window prior to the event – for example, a meeting reminder or flash sale coupon code.
Conference Reminder Services:
According to the Bureau of Labor Statistics, Americans age 25-54 spend an average of nearly nine hours per day on work-related activities. In their free time, they volunteer, participate in sports or leisure activities outside the home, travel, and act as caregivers for others (source: BLS.gov). Our busy modern schedules can make it tough to remember when it’s time to tune in for conferences and webinars.
Our conference reminder services allow you to send convenient, affordable reminders, complete with A/B testing links and pinless dial-in numbers, to your field of thousands. Conference text reminders help build a loyal base of tuned-in, regular listeners and viewers whose attendance helps built enthusiasm and loyalty. We’ve seen clients who utilize reminders gain 25%-30% increases in attendance directly related to reminders.
The DSEF – Empowering Entrepreneurs.
We at Smart Office are passionate about supporting independent business owners. The Direct Selling Education Foundation (DSEF) partners with members of the academic community to support research and education programs that expand knowledge and understanding of the fundamental principles of direct selling. There is no better way to provide support for the people all over the world making a better life for themselves, than to support the DSEF. Click to contribute at DSEF.org.
Support Number: (800) 891-8601
Office Hours: 9:00am – 5:00pm ET
