Book of the Week
Every week, Smart Office staff and leadership recommend books for business leaders and technology entrepreneurs. Read the same books that have helped shape Smart Office into an award-winning communication, mobile marketing, and field management technology provider for franchise and direct selling enterprises.
“You will be the same person in five years as you are today except for the people you meet and the books you read.”
― Charlie “Tremendous” Jones
“The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs” by Kevin D. Johnson
This Week’s Title: The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs by Kevin D. Johnson
Recommended By: Alan Alpert, Smart Office Founder
Favorite Quote: “All entrepreneurs must ask themselves three vital questions that concern their business strategy: Where are we now? Where do we want to be? How do we get there?” – Kevin D. Johnson
Why We Love It: Goals! There are so many ways to express what needs to be done. Set Goals. So many great authors and speakers have said time and time again that you need to have clear goals in place. Setting your goals is the first step to actually achieving the success you desire. As an entrepreneur in direct marketing it has an even greater importance for your success. Smart Office’s goal has always been to provide award wining and reliable service to our clients.
Book Summary: To achieve unimaginable business success and financial wealth—to reach the upper echelons of entrepreneurs, where you’ll find Mark Zuckerberg of Facebook, Sara Blakely of Spanx, Mark Pincus of Zynga, Kevin Plank of Under Armour, and many others—you have to change the way you think. In other words, you must develop the Entrepreneur Mind, a way of thinking that comes from learning the vital lessons of the best entrepreneurs.
In this riveting book written for new and veteran entrepreneurs, Johnson identifies one hundred key lessons that every entrepreneur must learn in seven areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth. – Amazon.
About the Author: Kevin D. Johnson, president of Johnson Media Inc. and a serial entrepreneur, has several years of experience leading his multimillion-dollar marketing and communications company that now serves many of the most notable Fortune 100 businesses. As an innovative leader, he has appeared on ABC’s Good Morning America, CBS, Oprah Radio, and in The New York Times and The Wall Street Journal. Moreover, he has appeared on CNN frequently.
Hailing from Boston, Massachusetts, Kevin attended Morehouse College in Atlanta, Georgia, where he studied computer science as a NASA scholar and Spanish, graduating with honors. While in college, he started Johnson Media Inc., which in 2000 created one of the first online content management systems, called OmniPublisher. He later sold it to a publishing company, earning the distinction as a social media pioneer. Realizing the tremendous opportunity in applying Internet technologies to media and marketing, he decided to focus his business on this growing market. – Amazon
Get Your Copy on Amazon: The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs
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