This Week’s Title: Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Recommended By: Michelle Flick, President, Smart Office
Favorite Quote: “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”
Why We Love It: The Direct Marketing industry provides different products and services that can give you the chance to find your passion. In order to truly succeed at anything, you need to have passion to get you there. This passion comes from your “WHY”. Smart Office has a passion to help the Direct Marketing industry with award winning tools to make your journey to success a reality.
Book Summary: Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.
“Start with Why” shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. – Amazon
About the Author: Simon Oliver Sinek is a British-American author, motivational speaker and organizational consultant. He is the author of five books, including Start with Why. – Wikipedia
Get Your Copy on Amazon: Start with Why: How Great Leaders Inspire Everyone to Take Action