This Week’s Title: Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin
Recommended By: Alan Alpert, Smart Office Founder
Favorite Quote: “In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.”
Why We Love It: Only the companies that consistently provide the best product or service survive. Companies that can continually adapt and transform to bring quality and innovation to their customers will stand the test of time. Smart Office has been bringing award winning communication solutions to its customers for years.
Book Summary: In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin’s challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world. – Amazon
About the Author: After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing. – Wikipedia
Get Your Copy on Amazon: Purple Cow, New Edition: Transform Your Business Being Remarkable