Book of the Week
Every week, Smart Office staff and leadership recommend books for business leaders and technology entrepreneurs. Read the same books that have helped shape Smart Office into an award-winning communication, mobile marketing, and field management technology provider for franchise and direct selling enterprises.
“You will be the same person in five years as you are today except for the people you meet and the books you read.”
― Charlie “Tremendous” Jones
“Principles: Life and Work” by Ray Dalio
This Week’s Title: Principles: Life and Work by Ray Dalio
Recommended By: Alan Alpert, Smart Office Founder
Favorite Quote: “Listening to uninformed people is worse than having no answers at all.” – Ray Dalio
Why We Love It: All too often someone stops pursuing their dream possibly through direct sales or some other endeavor because they listen to friends and family about what they are doing and where they are going. They don’t believe you can do it and that makes your belief level falter. Believing in your leaders allows you to continue in your journey to success. The successful leaders in direct marketing are there to guide you in your journey towards leadership and your ultimate success. Smart Office has been providing responsive communication tools for years which has helped companies and leaders to succeed.
Book Summary: In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve. – Amazon
About the Author: Raymond Dalio is an American billionaire investor, hedge fund manager, and philanthropist. Dalio is the founder of investment firm Bridgewater Associates, one of the world’s largest hedge funds. Bloomberg ranked him as the world’s 58th wealthiest person in June 2019. – Wikipedia
Get Your Copy on Amazon: Principles: Life and Work
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