This Week’s Title: Mindset: The New Psychology of Success by Carol S. Dweck, PH.D.
Recommended By: Alan Alpert, Smart Office Founder
Favorite Quote: “We like to think of our champions and idols as superheroes who were born different from us. We don’t like to think of them as relatively ordinary people who made themselves extraordinary.” – Carol S. Dweck, Ph.D.
Why We Love It: You can do it! If you DECIDE that you can do something than you can. Build a business, learn a new skill, develop a great down-line in direct marketing, you decide your success! Smart Office decided years ago to provide responsive and reliable communication tools to the direct marketing industry.
Book Summary: After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment.
In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love—to transform their lives and your own. – Amazon
About the Author: Carol S. Dweck (born October 17, 1946) is the Lewis and Virginia Eaton Professor of Psychology at Stanford University. Dweck is known for her work on the mindset psychological trait. She taught at Columbia University, Harvard University, and the University of Illinois before joining the Stanford University faculty in 2004. – Wikipedia
Get Your Copy on Amazon: Mindset: The New Psychology of Success