This Week’s Title: Crushing It: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk
Recommended By: Alan Alpert, Smart Office Founder
Favorite Quote: “If you’re not 100 percent happy with your life today, it is never a waste of time to try something that could get you there.” – Gary Vaynerchuk
Why We Love It: The Direct Marketing industry provides everyone with a vast variety of products and services to get you there. Smart Office recognized this and has been providing the communication tools to make it easier.
Book Summary:In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do. – Amazon
About the Author: Gary Vaynerchuk is a Belarusian American entrepreneur, author, speaker and internet personality. First known as a wine critic who expanded his family’s wine business, Vaynerchuk is best known for his work in digital marketing and social media, leading New York–based companies VaynerMedia and VaynerX – Wikipedia
Get Your Copy on Amazon: Crushing It: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too