This Week’s Title: Gung Ho!: Turn On the People in Any Organization by Kenneth H. Blanchard
Recommended By: Alan Alpert, Smart Office Founder
Favorite Quote: “There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when it’s convenient. When you’re committed to something, you accept no excuses – only results.” – Kenneth H. Blanchard
Why We Love It: Alan Alpert and Smart Office has always been committed to providing responsive and reliable communication tools to the direct marketing industry. It’s that level of commitment that has allowed us to continually provide meaningful tools to allow our clients to grow and succeed.
Book Summary:Ken Blanchard and Sheldon Bowles, co-authors of the New York Times business bestseller Raving Fans, are back with Gung Ho! Raving Fans taught managers how to turn customers into full-fledged fans. Now, Gung Ho! brings the same magic to employees. Through the inspirational story of business leaders Peggy Sinclair and Andy Longclaw, Blanchard and Bowles reveal the secret of Gung Ho–a revolutionary technique to boost enthusiasm and performance and usher in astonishing results for any organization. The three principles of Gung Ho are:
• The Spirit of the Squirrel
• The Way of the Beaver
• The Gift of the Goose
These three cornerstones of Gung Ho are surprisingly simple and yet amazingly powerful. Whether your organization consists of one or is listed in the Fortune 500, this book ensures Gung Ho employees committed to success.
Gung Ho! also includes a clear game plan with a step-by-step outline for instituting these groundbreaking ideas. Destined to become a classic, Gung Ho! is a rare and wonderful business book that is packed with invaluable information as well as a compelling, page-turning story. – Amazon
About the Author: Kenneth Hartley Blanchard is an American author. His extensive writing career includes over 60 published books, most of which are co-authored books. His most successful book, The One Minute Manager, has sold over 13 million copies and been translated into many languages. – Wikipedia
Get Your Copy on Amazon: Gung Ho!